Head to head
Vidalytics vs Gumlet
Pick Vidalytics if the video has to sell and prove it; pick Gumlet if you want the cheapest branded host with pixels and DRM.
You are down to two, and on a features grid they can look closer than they are. Gumlet is not a plain host in the way Bunny or an old Vimeo plan is. It fires Google and Meta pixels, hooks into a CRM, plays in-player CTAs and forms, and locks premium content with DRM, so at a glance it wears the clothes of a marketing tool. Vidalytics is a purpose-built video sales letter player. The question is not host versus marketing. It is tracking versus proof.
This site judges video tools through a direct-response lens: does the player move viewers past the pitch, and can you prove which traffic bought. That second half is where the two split. Gumlet can tell you a pixel fired and hand Meta a viewer to retarget. What it cannot do is show you where in the video people leave, test one hook against another and score the winner on sales, or attribute a purchase back to the traffic and the watch depth that produced it. Vidalytics is built around exactly those jobs, and Gumlet is not.
One steer up front, for the reader this site is built for. Vidalytics wins this pair, and for a paid-traffic sales letter it is the right buy over Gumlet. But if the deciding question is proving which paid traffic actually bought, there is a newer specialist that pushes attribution a step further than Vidalytics: TrackPlay, which decides its split tests on the cart-verified sale and posts that conversion back to your ad account server-side. We line it up beside both below and rank it against the field in our roundup.
So the real decision is what you need from the numbers. If you only need to know a video was watched and to retarget the viewer, Gumlet does that cheaply and adds DRM on top. If you need to know which part of the pitch is losing the sale and to fix it, that is a different product. Below we put the two side by side on price, player controls, analytics and attribution, then say plainly who each one is for.
Quick answer
Pick Vidalytics if you run paid traffic to a video sales letter and need to prove which traffic buys and test versions on sales; pick Gumlet if you want the cheapest branded host that still fires ad-platform pixels and locks content with DRM, and you do not need to optimize a sales letter.
One more option for this site's core reader: if you run paid traffic and want every split test decided on the cart-verified sale and that sale posted back to your ad account server-side, weigh TrackPlay against Vidalytics too. It is the newer specialist built around that attribution, and we compare it beside both below.
- Vidalytics. A purpose-built VSL player. Smart autoplay, resume play, timed CTAs and play gates up front; a second-by-second engagement graph, heatmaps, buyer-versus-non-buyer segmentation, revenue tracking and A/B tests scored on sales behind it. Free Forever plan, paid from $24 a month ($19 billed annually).
- Gumlet. The cheapest branded marketer host. Google and Meta pixel tracking, CRM integrations, VAST ad tags, in-player CTAs, and Widevine and FairPlay DRM, from a Free Forever tier up. It fires the pixel but does not measure retention, score tests on sales or attribute revenue.
- TrackPlay. Best when you need attribution tied to the actual cart-verified sale. Decides split tests on the verified sale with real statistics and fires the conversion server-side to Meta, TikTok and GA4, from $29 a month with a free tier. Not a general host, a DRM vault or a webinar tool.
Vidalytics vs Gumlet at a glance
Prices and plan features checked on the vendors' own pages on 23 September 2026. TrackPlay is the direct-response specialist we line these two up against, so it wins the conversion rows and sits out the general-hosting ones.
| Feature | Vidalytics | Gumlet | TrackPlay |
|---|---|---|---|
| What it is | A conversion VSL player | A branded host with marketing hooks | A paid-traffic VSL and attribution platform |
| Built for | VSLs and paid-traffic funnels | Cheap branded video for courses, e-commerce, SMB | Paid-traffic VSL conversion and attribution |
| Starting paid price | $24/mo ($19 billed annually) | $6/mo (Creator, billed annually) | $29/mo, all features |
| Free tier | Yes, Free Forever (3 videos, 50 GB/mo) | Yes, Free Forever (60 storage mins, 100 GB/mo) | Yes, 1,000 plays/mo, watermarked |
| Ad-platform pixel tracking | Yes, watch-behavior events to Meta and Google | Yes, Meta and Google (Creator and up) | Yes, server-side to Meta, TikTok and GA4 |
| In-player CTAs and forms | Yes, timed CTAs and play gates | Yes | Yes, timed CTAs and watch gates |
| Smart autoplay and resume play | Yes | No | Yes, sound-first autoplay |
| Second-by-second retention heatmap | Yes (Pro and up) | No | Yes, per second, buyers vs non-buyers |
| A/B testing scored on sales | Yes | No | Yes, decided on the cart-verified sale |
| Buyer vs non-buyer segmentation | Yes | No | Yes |
| Revenue attribution | Yes | No | Yes, revenue per play, plus cart postbacks |
| CRM integrations | Via API and integrations | Yes (Growth $19 and up) | Via REST API and webhooks |
| VAST ad tags | No | Yes (Business $99) | No |
| DRM (Widevine and FairPlay) | Domain security and access controls | Yes ($99/mo add-on) | Domain-locked hosting, no DRM |
| Bandwidth model | Plan allowance, then $0.33/GB overage | 3,000 GB included on paid tiers, then $0.06-$0.50/GB | Billed by plays, not bandwidth |
| Best for | Selling to paid traffic, measured out of the box | Cheap branded hosting with pixels and DRM | Proving which paid traffic bought |
Strengths and trade-offs
Vidalytics asks you to pay for and learn a conversion player, and to watch a bandwidth meter; Gumlet asks you to accept that its pixels track viewers but do not prove which traffic bought. Those are the two trade-offs.
Vidalytics: what works, what to watch
What works
- Purpose-built VSL controls: smart autoplay, resume play, timed CTAs, play gates
- Second-by-second engagement graph, heatmaps and buyer/non-buyer segmentation
- Conversion and revenue tracking, plus native A/B tests judged on clicks or sales
- Free plan to start; paid from $24/mo ($19 billed annually)
What to watch
- Bandwidth beyond your plan is billed at $0.33/GB, so a high-traffic VSL can outrun the sticker price
- Smaller independent review base than mainstream hosts, so less third-party proof to check
- More player and analytics settings than you need if you only want to host and embed a clip
Gumlet: what works, what to watch
What works
- Cheapest branded entry point here: a Free Forever tier, then $6/mo (Creator, billed annually) that removes branding and switches on Google and Meta pixel tracking
- Marketing hooks most cheap hosts skip: Meta and Google pixels, CRM integrations, VAST ad tags, and in-player CTAs and forms
- Strong protection for paid content: Widevine and FairPlay DRM, domain and geo blocking, dynamic watermarks and expiring access tokens
- Fast adaptive 4K and HDR playback on a global CDN, with 3,000 GB of bandwidth included on every paid tier
What to watch
- No direct-response conversion measurement: no sales-scored A/B tests, no watch-depth pixel to prove retention, and no revenue attribution, so a paid-traffic VSL cannot prove which traffic buys
- A January 2025 platform update knocked embedded videos offline for many accounts for 12 hours or more, and support reviews are inconsistent, some calling it days-slow
- DRM is a $99/mo add-on on top of the plan, and bandwidth and storage overages bill per GB, so a high-traffic offer outruns the cheap sticker price
- The dashboard has a learning curve and the WordPress and Elementor integrations are less polished than users want
- The third-party review base is thin and aging (Trustpilot sits at 78 reviews, only a handful in the last year)
TrackPlay: the paid-traffic VSL pick
If you reached Vidalytics versus Gumlet because you run paid traffic to a video sales letter, there is a third tool worth putting on the table, and it sits closest to Vidalytics rather than to Gumlet. TrackPlay is a VSL player and analytics platform built for paid-traffic funnels. On the front end it holds attention with sound-first autoplay, timed CTAs and watch gates. On the back end it draws per-second retention split into buyers and non-buyers, with hook rate, hold rate and revenue per play, so you can see the exact seconds to cut or protect. On those player and analytics fundamentals it and Vidalytics do much the same job, and both go well past what Gumlet's pixel-and-DRM package measures.
Where it goes further than Vidalytics is attribution. Vidalytics tracks conversions and revenue and can pass watch events to Meta and Google; TrackPlay is built around the cart. The cart posts the verified sale back onto the play that earned it from seven direct-response processors, including ClickBank, ClickFunnels and Digistore24, server to server, and TrackPlay fires that conversion server-side to Meta, TikTok and GA4 so the ad platform learns from the actual sale rather than a page-load pixel. Its split tests are decided on that cart-verified sale with real statistics, a z-test with a p-value and a confidence interval, and every variant runs under one embed so your ad links and campaign learning never reset. It bills by plays rather than bandwidth, so a high-traffic VSL sidesteps the per-GB overage both Vidalytics and Gumlet meter, every feature ships on every paid plan, and there is a no-card free plan of 1,000 plays a month plus a 14-day trial, with paid plans from $29 a month.
What works
- Split tests are decided on the cart-verified sale, with a real z-test, p-value and confidence interval, and every variant runs under one embed so ad links and campaign learning never reset
- Server-side conversion tracking to Meta, TikTok and GA4 fires on the watch-time milestone you choose and dedupes browser and server events, so the ad platform optimizes on the actual sale rather than a page-load pixel
- Cart postbacks tie each sale to the play that earned it from seven direct-response carts, including ClickBank, ClickFunnels and Digistore24, server to server
- Per-second retention split into buyers and non-buyers, with hook rate, hold rate and revenue per play
- Every feature ships on every paid plan and billing is by plays, with a no-card free plan of 1,000 plays a month and a 14-day trial; paid plans start at $29 a month
What to watch
- Narrow by design: built for paid-traffic VSL conversion, it is not a general video host or a B2B content library, so it has none of the channels, SEO pages or webinar tooling of a Wistia and is a poor fit if the video's job is content marketing rather than a direct-response sale
- Very new, with thin outside proof: the testimonials are on its own site, there is little third-party review or Reddit footprint yet, and signup is currently invite-only, so you cannot lean on independent validation before you commit paid traffic. That is what you would expect of a platform this recent
Where TrackPlay is not the answer
It is narrow by design. TrackPlay is built for paid-traffic VSL conversion, not general hosting, so it is not a video host or a B2B content library and it has none of the channels, SEO pages or webinar tooling of a Wistia. If the video's job is content marketing rather than a direct-response sale, it is the wrong tool: for cheap branded hosting with DRM, Gumlet is the better fit, and for marketing and lead-gen video look at Wistia. It is also very new, with thin outside proof: the testimonials are on its own site, there is little third-party review footprint yet, and signup is currently invite-only, which is what you would expect of a platform this recent. If you want an established VSL player with a track record you can read today, Vidalytics is the safer buy. Pilot TrackPlay on one funnel and reconcile the numbers against your own cart before you trust it with a launch.
Visit TrackPlay for the current plans and the free tier.
Pricing, tier by tier
Vidalytics has a Free Forever plan: one user, three videos and 50 GB of monthly bandwidth with restricted analytics, enough to try the player but not to run a funnel. Paid plans billed monthly are Starter at $24, Pro at $79 and Premium at $149; billed annually they drop to $19, $63 and $119 a month. Enterprise is custom, and paid plans start a 14-day trial. The line that matters for direct response is Pro: heatmaps, buyer segmentation and conversion tracking begin there, so Starter is a starter and Pro is the plan most VSL operators actually run.
Gumlet is much cheaper at the door. There is a Free Forever tier with 60 storage minutes and 100 GB of monthly bandwidth on the Gumlet brand. Creator is $6 a month billed annually and is the tier that turns Gumlet from a host into a marketer's tool: it removes the branding and switches on Google and Meta pixel tracking. Growth at $19 adds CRM integrations, and Business at $99 adds VAST ad tags, a dynamic watermark and H.265. Every paid tier includes 3,000 GB of bandwidth. Two things sit outside the plan price: DRM with Widevine and FairPlay is a separate $99 a month add-on, and streaming overage bills at $0.06 to $0.50 a GB. Gumlet cut its prices by around 30 percent in a May 2026 update, so check the current number before you buy.
The running cost is where both meters matter. Vidalytics includes a bandwidth allowance on each plan and bills overage at $0.33 a GB, so a VSL taking real paid traffic, plus the bots and cheap clicks that come with it, can run past the headline price. Gumlet's per-GB overage is lower and its included 3,000 GB is generous, so for a modest branded library it stays cheap, but a viral offer or a DRM requirement lifts the bill fast once the add-on and overage stack on top of the plan. Neither surprise is hidden; they just hit different buyers. Vidalytics charges a premium for the conversion stack; Gumlet charges à la carte for protection and volume.
TrackPlay prices differently again, because it bills on plays rather than storage or bandwidth. A no-card free plan covers 1,000 plays a month with a watermark, a 14-day trial opens the paid features, and paid plans start at $29 a month with every feature included on every tier. For a single sales letter that undercuts Vidalytics' $79 Pro tier, where the conversion analytics actually live, and it sidesteps the per-GB overage risk that both Vidalytics' $0.33 meter and Gumlet's $0.06-to-$0.50 streaming overage carry on a high-traffic VSL. Watch the play count, not a storage cap, as the number that scales your bill.
So the money question is not which is cheaper, because Gumlet plainly is for hosting. It is whether Vidalytics' measurement earns back the gap. At the working tier, Vidalytics Pro is $79 against Gumlet Creator at $6 or Growth at $19. If the video is a sales letter and you can act on where viewers drop, which hook wins and which watch depths correlate with a purchase, that gap pays for itself in one round of optimization. If the video only has to be hosted, branded, tracked at the pixel level and protected, you are paying several times as much for a measurement layer you will not use, and Gumlet is the rational pick.
The verdict
Between these two, pick on what you need from the numbers. Vidalytics is the only one of the pair that shows where a viewer left, tests one version of the pitch against another on sales, and attributes revenue to the traffic that produced it. For a paid-traffic VSL that measurement is the whole job, and the premium buys it finished. Gumlet fires a pixel and locks the file, which is useful, but it stops short of proving which traffic bought.
If the video has to sell and you want to optimize it, Vidalytics wins, and the price is the price of not assembling the measurement yourself. If the video has to be hosted cheaply, look branded, retarget its viewers and stay protected with DRM, Gumlet wins, and paying Vidalytics prices for conversion analytics you will not open is money lost. The tie-breaker is the question you will ask the dashboard: if it is which part of the pitch is losing the sale, buy Vidalytics; if it is simply who watched, Gumlet answers that for a few dollars.
One more call for the reader this site is built for. If you run paid traffic and the deciding question is which ad, which hook and which play produced the actual sale, look past both of these at TrackPlay. Vidalytics tracks conversions and revenue well and passes watch events to Meta and Google; TrackPlay goes a step further and decides each split test on the cart-verified sale, posting that conversion back to Meta, TikTok and GA4 server-side. It is narrow and very new, so pilot it first, but for cart-level attribution it is the specialist we would put beside Vidalytics.
Our pick
Vidalytics
Vidalytics is the pick for this site's core reader: someone buying cold traffic and sending it to a video sales letter. Among these two it is the only one that shows where viewers drop second by second, scores a split test on sales rather than views, and attributes revenue back to the traffic that produced it. Gumlet can fire a Meta or Google pixel and lock the video with DRM for a fraction of the price, and for course and e-commerce video that is a strong, cheap package. But firing a pixel is tracking, not proof: it tells you someone watched, not which part of the pitch made the sale. The catch on Vidalytics is bandwidth, billed at $0.33 a GB over your plan, so a high-traffic VSL can run past the sticker price. Choose Gumlet instead when the video has to be hosted cheaply, look branded and be protected, and you are not trying to optimize a sales letter.
Frequently asked questions
Is Vidalytics or Gumlet better?
Which is cheaper, Vidalytics or Gumlet?
Gumlet has Meta and Google pixel tracking. Is that the same as Vidalytics' attribution?
What if I want attribution tied to the actual sale, not just a pixel or tracked revenue?
Can Gumlet run a video sales letter for paid traffic?
Does Gumlet's DRM make it the safer pick for a paid offer?
Is Gumlet reliable enough for a revenue-critical offer?
Sources
Other sources
8 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.