Review
Quick screen-and-camera video for whole teams, now with AI on its own tier. What Business and Business + AI include, where the sales side gets thin, and when Vidyard is the better buy.
Quick answer
Loom is our top pick for most people. Loom is the pick if you want everyone on a team recording quick screen-and-camera videos for colleagues and customers on a low per-seat bill. Business removes the free plan's length and video caps, and Business + AI adds auto titles, summaries, chapters and editing by transcript. Revenue teams find it thinner: Salesforce appears only on Enterprise, in beta, and its engagement insights stop short of the per-rep watch reporting sales managers ask for, which is why sales teams shortlist Vidyard next to it.
Loom records your screen and camera and shares the video by link, for teammates and customers alike, on Mac, PC, iOS and Android. Its use cases run across sales, engineering, support and design, and its own comparison page labels it best for team communication and converting prospects.
The free workspace allows up to 50 members, 25 videos each and 5 minutes a recording. Business, at $18 per user per month on the public pricing page, lifts both caps and adds 4K, trimming and stitching, branding removal and exportable engagement insights. Business + AI at $24 adds auto titles, summaries, chapters and editing by transcript. The sales side is thinner: Salesforce appears only on Enterprise, in beta. Compare Loom and Vidyard if rep-level watch data is part of the decision.
Sales ops commenters still name Loom for internal async video and customer support walkthroughs, not for heavy outbound prospecting.
“For internal video sharing, or customer support walkthroughs loom is probably the best right now”
The same sales ops thread warns that prospecting videos in cold email often go unplayed as buyers block external images, which limits any screen-recorder tool in first-touch outreach.
“Most buyers have started to block external images, don't play the videos now.”
A team that moved from Vidyard to Loom to save money reports lower view rates and misses per-rep video reporting and average watch time on Loom, without proving Loom caused the drop.
“We recently switched from Vidyard to Loom and are finding it tricky. View rates seem to be way down, and Loom has no reporting on videos per rep or average watch time.”
Another commenter in the same Loom versus Vidyard thread calls Vidyard overpriced, which is the objection teams weigh against its deeper sales analytics.
“Stay away from vidyard. It's way overpriced”
4 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.
Written by
Marcus Vale
Lead reviewer
Marcus Vale runs the VSLBench review desk. He has spent years buying paid traffic to video sales letters, and he now reads the player docs, pricing pages and long-term user reports to work out which tools actually move sales instead of just counting views. He writes the player and attribution reviews here, and he is the reason every ranking has to name the tool it is wrong for.
Last checked 2026-10-12